Joey Mah, Co-founder and Roaster of Artisan Roastery, Malaysia
At TCSM: 18-22 November
“My story with coffee goes way back – to when I was five. In Malaysia, it’s our tradition to have local Liberica coffee for breakfast, served with bread and eggs. Later, I fell in love with espresso, so I began learning to pull espresso shots and eventually went into roasting. A perfect coffee for me is one that’s brewed with passion, and I hope to share my love for this liquid gold at TCSM. It’s a great opportunity for us to meet other roasters and baristas from around Asia, and also introduce our coffees, sourced directly from farms, to Hong Kong. You’ll get to sample our new direct trade coffee from Volcan Azul, Costa Rica.”