Indulge the sweet tooth
I scream, you scream, we all scream…Considered a pioneer of the experiential museum trend, the Museum of Ice Cream (MOIC) started out in 2016 as an experimental project in New York City targeting millennials. Turning an empty retail space into a confection-themed funhouse, the show was sold out in three days, and has since toured the US with pop-ups in Los Angeles and Miami, as well as holds two permanent locations in San Francisco and New York City.
MOIC is a playground for both children and children-at-heart. With rooms decked in bright pink and numerous props and installations inspired by all things ice cream, dip into a sprinkle pool, pose with unicorns, and most importantly, indulge in samples of MOIC’s speciality ice cream. It’s a participatory journey that combines engaging activities with Instagrammable moments – by tapping into the snap and share culture, it offers a fun, readily shareable experience that speaks to the new generation of audience and keeps them coming back for more.
Get lost in reflections
First created in 1965, the mesmerising Infinity Mirrored Rooms by Japanese artist Yayoi Kusama had been sought-after by art lovers around the world even before Instagram was invented. But now, it’s also Instagrammers who are checking this off their to-see list.
Kusama has produced over 20 distinct rooms, each lit only by small LED lights, which are reflected endlessly in the mirrors to create an illusion of infinite space. It’s an enthralling sight that would guarantee hundreds of likes on Instagram; but it’s also a very personal experience – as you’re immersed in this surreal world, searching for the perfect angle for your shot, you’re reinterpreting the artwork in your own way. It turns art appreciation into an active, shareable process, one that provokes imagination and lingers beyond the exhibition.
With their flexible, creative format, pop-up experiences can engage the audience at a whole new level. Have a pop-up idea? See how ArtisTree can help you bring it to life.