Wearing clothes that we like can have a positive effect on our mood – how about our planet? With the massive amount of waste created each year, fashion is one of the major polluting industries in the world. The good news is, we have a choice to shop responsibly, and it isn’t as hard as you think! OnTheList, for example, is a flash sales platform that offers a sustainable shopping experience. Read on to see how they redefine responsible consumption and help create a greener fashion industry through your participation.
Old is the new “new”
In fashion, what’s “in” today is “out” tomorrow, but just because something isn’t “trendy” anymore doesn’t mean it’s unwearable and valueless. To extend the product life cycle, OnTheList provides a platform where brands can sell their past-season merchandise at discounted prices during flash sales.
“We are turning old inventory into opportunity,” says Diego Dultzin Lacoste, co-founder and CFO of OnTheList. This way, out-of-season items that are still “new” get a second chance with shoppers who enjoy great deals, while brands get to reach a wider consumer market and reduce wastage. “It’s a win-win solution for shoppers, brands and the planet,” he says. “We’re especially excited to bring this responsible shopping experience to Taikoo Place, which is a thriving community of smart, fashionable and responsible individuals.”