On the back of Fresh Wave’s success has come the Microfilm Production Support Scheme, another government-funded initiative for young filmmakers. Organised by the Hong Kong Association of Interactive Marketing and supported by Create Hong Kong, the music division of the scheme provides funding for local advertising start-up companies and their young directors to make short films in collaboration with local record labels.
In September, four award-winning films of the latest edition of the Microfilm Production Support Scheme come to ArtisTree as part of the Life is Art pop-up cinema.
There’s Reflexion_Reflection, the winner of the most popular microfilm award, a moving story of a young man who wants to follow in his late father’s footsteps and become a professional photographer. Kellyjackie, the bronze prizewinner for best actress, proves that she’s more than just a pop singer in Erica, a film that depicts the lonely inner life of one Hong Kong woman using an audacious seven-minute shot. In Blind Spot, Terry Zou stars as an office worker who gets a lesson in empathy and understanding when he suspects that his desk has been vandalised. And in the quietly stirring drama Second Hand Bookstore, Eros Tsang plays an introverted bookstore clerk who finally finds the motivation to open up.
The ArtisTree series isn’t just a chance to catch these award-winning films, though: you may be watching the humble beginnings of the next Johnnie To or Wong Kar-wai.
Microfilm Production Support Scheme shows on 8 and 15 September at 1pm as part of the Life is Art pop-up cinema at ArtisTree. More details here.