Selected Items will be Available for Free Order Online in April as Part of “Not Any Place” Brand Campaign
Swire Properties is transforming Taikoo Place to a destination for office professionals and like-minded individuals who desire to work and play more enjoyably. The “Not Any Place” brand campaign, launched in early March, represents the official roll-out of the new Taikoo Place brand. As part of the launch, a series of advertising images, developed by the renowned Dutch photographer Marcel Christ, are currently on display in Central and Quarry Bay to project the energy and distinct character of the new brand.
In addition, for the launch, Swire Properties has created an exclusive collection of lifestyle products that provide a sense experience of the new Taikoo Place. The special “NOT ANY PLACE” collection includes an array of products, including different scents and tastes, which come packed in air-tight containers for maximum freshness, and are labelled to promote the essence of Taikoo Place.
The SMELL OF SUCCESS incense oil and ACRES OF SPACE candle, will be available for free order on the Taikoo Place website (www.taikooplace.com) from 12pm on both April 24 and 30. Availability of products is limited.
The entire collection includes:
• ACRES OF SPACE – A fresh cut grass scented candle to capture the green space of Taikoo Place, as well as the room to grow and freedom of opportunity the environment provides. Produced and packed for Taikoo Place by “The Olfactory” by et-projekt.
• BAGS OF INSPIRATION – A tea, which consists of eight ingredients collected from all over the world, to inspire creativity and embody the art and culture of Taikoo Place. Sourced and packed for Taikoo Place by Tea Concepts.
• HARMONY AT WORK – An expertly crafted, blended coffee, with three different beans, spotlighting the cooperation and harmony of talented professionals who call Taikoo Place their office home. Roasted and packed on behalf of Taikoo Place by Craft Coffee Roaster.
• SMELL OF SUCCESS – An incense oil with a “new car scent” representing the prestige of Taikoo Place, and the aura of achievement that surrounds businesses based there. Produced and packed for Taikoo Place by “The Olfactory” by et-projekt.
• TASTE OF VICTORY - A vintage Shiraz gummy candy that epitomizes the spirit of confidence and success typical of Taikoo Place professionals. Produced and packed on behalf of Taikoo Place by Papabubble.
©Swire Properties Limited