Taikoo Place is committed to engaging the community through art and cultural activities. The latest programme PROJECT AFTER 6: THE PITCH relives the music theme of the previous years and called for applications from all office workers in town to unleash their musical talent on a professional stage. A total of 40 passionate musical teams or individuals have been shortlisted from over a hundred groups of office professionals with a music dream. They are now fully prepared to storm the stage at ArtisTree, where eight free lunchtime concerts will be held from 4 July to 15 July, instilling positivity in the audiences. Come and enjoy this midday “music feast” for an energy boost!
The auditions for PROJECT AFTER 6: THE PITCH was intense! Participants were given one minute to showcase their talent and impress the celebrity judges, artist Mischa Ip and music producer Kimme Kwong, in a bid to get their music heard on a bigger stage. The participants, who hailed from all walks of life such as physical training, fire services, legal, media, investment banking, academia and social work among others, amazed the judges with their stunning performances spanning a kaleidoscope of genres, including a series of original songs. Some even formed new teams after the programme last year, in one case staging a trail-blazing trio with erhu, double bass and electric guitar, and taking their performance to new heights and exciting the judges. After a rigorous selection process, 40 groups emerged as the crème de la crème.
On 22 June, the selected musicians participated in a briefing and musicians’ masterclass hosted by renowned music producer Edward Chan and rising pop-music producer Ariel Lai, where celebrity singers Eman Lam and Mischa Ip also shared their experience with tips on song-writing and performance. New music ideas were sparked among the musicians as they tried re-arranging a piece of music in groups and performed their creations. All participants returned home highly enthused with insights and inspiration on song arrangements, singing techniques and performance styles, bringing the quality of their music performance to the next level!
The musicians are now in full swing to prepare for the lunchtime concerts at ArtisTree, a 7,000 sq ft multi-purpose venue with professional stage lighting and audio-visual technologies, where they will perform alongside celebrity singers including Jason Chan, Eman Lam, RubberBand, Lil’ Ashes, Mischa Ip and Cath Wong. The 10 most outstanding groups selected by the judges also entered the Finale Concert on 18 July, where the musicians will compete for the throne with fellow passionate performers, with the chance to take to an even bigger stage.
PROJECT AFTER 6: THE PITCH – a series of eight free lunchtime concerts – will be held from 4 July to 15 July (Mon to Fri) from 12:30pm to 2:00pm at ArtisTree, Taikoo Place. Who says lunch breaks are always the same? Come savour the scrumptious refreshments and drinks from Cookie DPT, Invisible Kitchen and Urban Bakery which are exclusively served at the lunchtime concerts.
Details of PROJECT AFTER 6: THE PITCH – lunchtime concerts:
Date: 4-15 July
Time: 12:30pm - 2:00pm
Venue: ArtisTree, 1/F, Cambridge House, Taikoo Place
Celebrity Performers: Eman Lam, Jason Chan, Mischa Ip, Lil' Ashes, Cath Wong, Rubberband
The PROJECT AFTER 6 initiative this year continues to live up to its mission of engaging the community with arts and ultimately leading to successful businesses. Schweppes under Coca-Cola, a key office tenant which embraces the same visions as Taikoo Place, has become a corporate partner of this year’s programme, jointly advocating work-life balance and encouraging office professionals to savour the flavours of life.
About ‘PROJECT AFTER 6’
Launched in 2014, PROJECT AFTER 6 is an engagement programme initiated by Swire Properties for its office portfolios. Offering a valuable platform that connects the office community through a series of activities spanning different genres, the programme aims to strengthen connections between office executives by bringing art, music and entertainment into their work environments, and to tap into office professionals’ unexplored talents. PROJECT AFTER 6 is also part of Swire Properties continual commitment to sustainable development. It aims to nurture and provide attractive working environment for a positive impact on employees’ productivity, leading to successful businesses and a more integrated community.
About Taikoo Place
Taikoo Place is recognised as one of Hong Kong’s best-planned business hubs, managed by Swire Properties. The portfolio offers over 5 million sq ft of prime commercial space for local and multinational corporations. A wide range of cosmopolitan business and leisure amenities are situated within the area, including the multi-purpose venue ArtisTree, the co-working hub Blueprint, the private members’ club The Refinery, the landscaped garden Taikoo Park, and restaurants and cafes. Within five-minute walking distance are the shopping mall Cityplaza and the lifestyle business hotel EAST, Hong Kong.
Photo Captions (from left to right):
Photo 1-8: The participants of PROJECT AFTER 6: THE PITCH amazed the judges with their stunning performances spanning a kaleidoscope of genres.
Photo 9-12: On 22 June, the selected musicians participated in a briefing and musicians’ masterclass during which they tried re-arranging a piece of music in groups.
Photo 13-15: At the masterclass, rising pop-music producer Ariel Lai, celebrity singers Eman Lam and Mischa Ip also shared their experience with tips on song-writing and performance.
Photo 16-18: New music ideas were sparked among the musicians as they worked together and performed their newly re-arranged piece. Renowned music producer Edward Chan shared valuable feedback to help the selected musicians further prepare for their concerts in July.