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Taikoo Place Launch Party

23 Apr 2015
Featuring Edible Office Stationery that instills Playfulness at work and
Los Angeles-based DJ Nu-Mark from Jurassic 5 Spins with Hip Hop Beats

To celebrate the launch of Taikoo Place brand, Swire Properties hosts Taikoo Place Launch Party at Tong Chong Street in Taikoo Place on 24 April. Door opens at 6:30pm. Over 500 celebrities, socialites, C-suite executives, bankers, stylists, designers, and office executives are invited. Attending Celebrity guests and socialites included Jennifer Tse, Hilary Tsui, Daniel Chan, Venus Wong, Elaine Lee, Vinci Wong, Mark Ryan, Edwin Ing, Ricky Kwok, Ryan Hui, Matthew & Sally Chan, Yvette Yung, and just to name a few. 

With its playful design concept inspired by the “Not Any Place” product collection which provides a sense experience of Taikoo Place, the party features a four-metre tall storefront façade, life-sized racks stacked with bottles and cans in different sizes, and a mega shopping bag inside the venue. All of them are the focal points for photo opportunity. The party offers an office-themed catering by Butler, opened by Michelin-starred restaurant Tate Dining Room & Bar. Highlights include “Eat Up Your Office”, where guests can bite and chew office stationery items, such as post-it notes, erasers and tapes. The party also introduces custom-made flavored snacks for guests who welcome taste challenge. Choices include ice cream with beer, or ham & cheese flavor, as well as popcorn that tastes hot dog. Los Angeles-based DJ Nu-Mark (a.k.a. Uncle Nu) from Jurassic 5, one of the top West Coast Hip Hop groups, is invited to spin at the party with his tunes and beats supported by local DJ, Nat King Soul. 

Swire Properties is transforming Taikoo Place from an office address to a destination for office professionals and like-minded individuals who desire to work and play more enjoyably. Launched in early March, the “Not Any Place” brand campaign encourages a balanced pace that makes work life happier with better productivity. The “Not Any Place” collection includes an array of products, embracing different scents and tastes, which come packed in air-tight containers for maximum freshness, and are labelled to promote the essence of the brand. The entire "Not Any Place" collection includes: SMELL OF SUCCESS incense oil, ACRES OF SPACE candle, BAGS OF INSPIRATION tea bags, HARMONY AT WORK coffee, and TASTE OF VICTORY gummy candies. 

About Taikoo Place 
Taikoo Place is recognized as one of Hong Kong’s best-planned business hubs, managed by Swire Properties. The portfolio now offers some 6 million sq ft of prime commercial space for local and multinational corporations. A wide range of cosmopolitan business and leisure amenities are situated within the area, including the private members’ club Butterfield’s, ArtisTree - a 20,000 sq ft multi-purpose venue, the landscaped garden Via Fiori, and restaurants and cafes. Also located in Taikoo Place is Blueprint, launched by Swire Properties, which comprises an equity-free accelerator programme and a co-working space spanning a total area of 20,000 sq ft. This is Hong Kong’s first startup initiative organised by a commercial developer. Within five-minute walking distance is the shopping mall Cityplaza and the lifestyle business hotel EAST, Hong Kong.

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