The “Bring Your Own” movement has been all the rage, but the Taikoo Place community has recently embraced an even more innovative way to help cut single-use cups. As part of our SD 2030 Strategy effort, Swire Properties has taken the initiative to globally source solutions to promote circularity. The search resulted in our partnership with app-based start-up Muuse to provide reusable cups for borrowing at Pret A Manger and Ground PUBLIC in Taikoo Place.
A first in Hong Kong, this “closed loop” smart reusable cup concept and network offers insight into how we can reduce waste not only as individuals, but also collectively. How does it work? Let’s find out with Muuse’s founder, Brian Reilly.
Hi Brian! First things first, what is Muuse and how does it work?
BR: The idea is simple – you first register on our app, then visit one of our partner cafes to borrow a reusable cup, enjoy your drink, and return the cup after. People are used to the convenience of single-use items, so to change this, we offer a solution that’s easy to switch to and pleasant to use.
How is Muuse different from other initiatives for waste reduction?
BR: It’s always difficult to ask people to change their behaviour and habits. But rather than guilt-tripping them into using this service, the cafes empower consumers to choose to reuse by incentivising them – with discounts on drinks, for instance – while we make the entire borrow and return process a seamless and positive one. Besides, it’s so much nicer to drink your coffee out of a premium reusable cup. It’s about shifting past our reliance on disposables without sacrificing convenience. As we say, change the world, not your day.