Hong Kong’s love of cinema is undeniable. For decades, it’s been an international film hub, developing one of the world’s most respected filmmaking traditions, as well as a keen consumer of movies from across the globe. From hordes of eager teenagers keen to watch the latest martial arts spectacular to couples taking in the latest Hollywood blockbuster, heading to the big screen is a popular pastime.
It’s not just blockbusters, though. Hong Kong has long held a love of the arthouse, too. And it’s this tradition that MOViE MOViE, which hosts a special Life is Art pop-up cinema at ArtisTree in September, has looked to nurture over the years.
MOViE MOViE, founded in 2012 by Broadway Cinematheque to celebrate its 20th anniversary, was set up as an alternative film channel, allowing people watch arthouse films from the comfort of their homes.
“The creation of MOViE MOViE has meant that award-winning arthouse gems have become more accessible to a wider audience,” explains Joycelyn Choi, general manager of the company. “We handpick a selection of quality, arthouse films from all over the world, and we’ve found that in Hong Kong, these films are well received.”
“Art house movies generally refer to films that are not sensationally driven, or dominated by special effects,” says Gary Mak, managing director of MOViE MOViE. “They are inspiring, accessible and feature stories that can occur in our daily lives. They are not there to entertain you, but to engage you. They can be small foreign movies or local independent films, usually shown in a limited number of cinemas.”
Life is Art runs at ArtisTree from 5 to 15 September, with both lunchtime and happy hour screenings. And for the collaboration, MOViE MOViE expert film team have selected a programme that reflects ArtisTree’s versatility as a diverse, multi-platform arts space.