What’s the one thing that motivates you? The Mag’s new “The Power Series” invites industry leaders to discuss the “power” of one initiative and how it’s crucial to everyday life, whether work or play. To kick-off the series, Swire Properties’ Director of Marketing & Communications Fiona Ma talks to us about the power of the arts.
Art calms me.
It’s always thought-provoking, and everyone should make time for it.
Art also has the ability to strengthen communities, which is very important to us here at Swire Properties. Sure, we build a lot of beautiful spaces, and we build a lot of hardware – but all of this hardware is for people. So we look at the “software” as well; it’s important that people are enjoying the space, and enjoying the amenities. And to me, art is the most powerful way to engage people, connect them to others, and help foster relationships. That’s why we strive to make art a part of everyday life.
Working with the arts pushes us beyond our comfort zones, and to see things for their true potential. For Swire Properties’ arts and cultural programme this year, there will be a lot of innovations introduced across our properties. Pacific Place will continue to highlight work from international artists and this month, we’re bringing in San Francisco-based art collective, FoldHaus’ “LUMENous GARDEN”. It’s interactive, it’s immersive, it’s digital – and it’s something that was first seen at Burning Man Festival. So we had to ask ourselves, how can we make it work in this context, in a shopping mall? It’s very exciting.