What’s a better way to spend your lunch hour? Swire Properties certainly has an answer. Its initiative PROJECT AFTER 6: Busking aims to show that office life is more than just work. Those who have passed the auditions play their music at Taikoo Place in September and October, while workers get to enjoy these performances during their lunch hours.
And for the first time, Swire Properties has a corporate partner, DBS Bank Hong Kong, for a PROJECT AFTER 6 programme. The partnership expresses the companies’ shared belief in good work-life balance and commitment to sustainable development.
“I think working life has changed a lot,” says Glendy Chu, Head of Group Strategic Marketing & Communications at DBS Bank (Hong Kong). “People are paying more attention to their quality of life nowadays, especially the younger workforce. So I would say that it is a necessity, a must, for organisations to make a greater effort to promote work-life balance in order to retain quality employees.”
DBS’ current motto and brand promise is ‘Live more, Bank less’, reflecting not just its attitude and its work culture but also what it envisions for customers. The Bank has released two songs, “Live more” and “Live life to the fullest”, dedicated to the premise of living more. Both songs are now available on major music platforms. “We want our customers to live fulfilling lives by spending less time on banking and more time on the people and things that they care about,” says Chu.