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Original English Musical Comedy "PROJECT AFTER 6: Cube Culture" Starring 31 Quarry Bay Office Executives and Residents at ArtisTree in May 2018

22 Mar 2018
Are you prisoner to the office cubicle?  Does frigid air-conditioning at work drive you insane? If dull office and never-ending meetings sound familiar, you will relate to “PROJECT AFTER 6: Cube Culture”, an original musical starring 31 office executives from different sectors alongside residents of Quarry Bay. Committed to actively engaging professionals and residents through innovative art and cultural events, Taikoo Place joins Hong Kong Youth Arts Foundation (YAF) to present an original English musical, “PROJECT AFTER 6: Cube Culture” in mid-May 2018 at ArtisTree, Taikoo Place’s multi-purpose art venue. Hot on the heels of successful “PROJECT AFTER 6” shows in recent years, Taikoo Place extends the popular programme by welcoming the entire Quarry Bay community for the first time. Through a variety of after work events that sync with the creative synergy of the neighbourhood’s professionals and residents, Taikoo Place is dedicated to connecting the community with art and transforming Taikoo Place into Hong Kong’s premier art hub. 

“PROJECT AFTER 6: Cube Culture” cast its talent through a three-week recruitment period in August 2017, receiving more than 200 applicants. Auditions assessing the candidates’ singing and acting skills were conducted, followed by a series of community workshops led by industry professionals from Hong Kong Academy for Performing Arts to showcase the musical genre to the general public. In the end, a total of 31 talented cast members were chosen. They are now rehearsing for four months with direction from the show’s creative director Lindsey McAlister and music director Scott Gibson. Working with original music by award-winning British television music composer Nick Harvey, the talented cast put aside their usual routine to discover their inner performing artist. 

"PROJECT AFTER 6: Cube Culture" is based on Hong Kong cubicle workers and how they must contend with countless mundane tasks in a fast pace environment. Each scene in the musical intends to trigger a memory that the audience can relate to personally. Inspiration was drawn from everyday life: squishing into a crowded MTR compartment during morning commutes to work, the agony and ecstasy of an office romance. The witty comedy captures snapshots of stories happening in office cubicles and presents with whimsical lyrics and choreography. It aims to connect with the audiences through a universal language of performing art and nurture community harmony. Through the 31 cast members hailing from Quarry Bay with different cultural backgrounds and native languages, their life experiences were incorporated into the show. It aims to resonate with the audiences through tear and laughter. 

Founder of YAF, McAlister is the production’s director and writer. She joins BAFTA & Emmy award-winning composer Nick Harvey to create the music for the show. A former member of Hong Kong Youth Arts Foundation, Harvey has composed theme music for many of the BBC’s television programmes. Over the years, McAlister and Harvey have contributed to the Hong Kong's art scene by representing the city numerous times at the Edinburgh Fringe Festival.

Show tickets will be available on Ticketflap starting on 19 April. Stay tuned for more information about the show.


Show Date   Time
11 May (Friday) 7:30pm 
12 May (Saturday) 7:30pm 
18 May (Friday) 7:30pm 
20 May (Sunday) 2:30pm 
25 May (Friday) 7:30pm 
26 May (Saturday) 7:30pm 

Venue
ArtisTree, Taikoo Place

Ticket Price
Regular tickets HK$100* 
Concession tickets (Full time students/persons aged 60 or above) HK$50* 

Remarks
*Suitable for ages 12 or above
*All proceeds go to Hong Kong Youth Arts Foundation 


About ‘PROJECT AFTER 6’
Launched in 2014, PROJECT AFTER 6 is an engagement programme initiated by Swire Properties for its office portfolios. Offering a valuable platform that connects the office community through a series of activities spanning different genres, the programme aims to strengthen connections between office executives by bringing art, music and entertainment into their work environments, and to tap into office professionals’ unexplored talents. PROJECT AFTER 6 is also part of Swire Properties continual commitment to sustainable development. It aims to nurture and provide attractive working environment for a positive impact on employees’ productivity, leading to successful businesses and a more integrated community. 
www.taikooplace.com/en/whatson/ProjectAfter6

About Taikoo Place
Taikoo Place is recognised as one of Hong Kong’s best-planned business hubs, managed by Swire Properties. The portfolio offers over 5 million sq ft of prime commercial space for local and multinational corporations. A wide range of cosmopolitan business and leisure amenities are situated within the area, including TAIKOO PLACE APARTMENTS, the multi-purpose venue ArtisTree, the co-working hub Blueprint, the private members’ club The Refinery, the landscaped garden Taikoo Park, and restaurants and cafes. Within five-minute walking distance are the shopping mall Cityplaza and the lifestyle business hotel EAST, Hong Kong. www.taikooplace.com

About Hong Kong Youth Arts Foundation (YAF)

The Hong Kong Youth Arts Foundation is a charity that provides access to high quality, non-competitive free-of-charge arts experiences for all young people aged 5 to 25. Established in 1993 by Lindsey McAlister OBE, YAF organises inclusive and inspirational projects that reach out to youngsters of all cultures, backgrounds, languages and abilities, and actively creates opportunities for those who are disadvantaged and underprivileged. Each year they reach over 800,000 people through their projects, exhibitions and performances.  www.hkyaf.com



Creative Director – Lindsey McAlister
Lindsey McAlister, Director and Founder of Hong Kong Youth Arts Foundation, has written and produced a number of youth musicals, including ‘The Secret Garden’, ‘Sshhh’, ‘Matilda’ and ‘Fame’, which she has also toured to the Edinburgh Fringe Festival.


Music Composer – Nick Harvey 
Nick Harvey is one of the most sought after TV composers in the UK. He has written the music for hundreds of television productions, from British Academy of Film and Television Arts (BAFTA) and Emmy award-winning dramas, to documentaries, light entertainment and commercials.


Costume and Set Designer – Marsha Roddy

Marsha Roddy, celebrated costume and set designer for YAF, has worked on award-winning films, children’s TV shows (BBC, Discovery Channel) and West End theatre and opera productions.


Photo Captions (from left to right):
1 & 2 : 31 office executives from different sectors alongside residents of Quarry Bay stars in an original musical “PROJECT AFTER 6: Cube Culture”, presented by Taikoo Place and Hong Kong Youth Arts Foundation, rehearsed for a subsequent four months with direction from the show’s creative director Lindsey McAlister and music director Scott Gibson.

3 & 4 : Receiving more than 200 applicants for “PROJECT AFTER 6: Cube Culture”, 31 chosen talented casts began series of singing and acting skills training to release their inner performing potential and creativity.

5. Original English musical "PROJECT AFTER 6: Cube Culture" captures snapshots of stories happening in office cubicles and presents with whimsical lyrics and choreography, aims to connect with the audiences through a universal language of performing art and nurture community harmony.

6. Through the original English Musical “PROJECT AFTER 6: Cube Culture” presented by Taikoo Place and Hong Kong Youth Arts Foundation, the 31 cast members hailing from Quarry Bay with different cultural backgrounds and native languages storm the stage with their art talents.




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